Earlier this year you would have started suddenly seeing a rich bluish purple start to plaster your screens, that’s because in December Pantone Came out with the colour of the year 2022, Veri Peri. As with every pantone of the year, the name of the pantone is a fun play on words of the actual colour, which is this case is periwinkle blue.
What Are Pantones?
Pantones are a specific colour mixing system developed in the 1960s, using CMYK (Cyan, Magenta, Yellow and Black) that made it easier for printers to get exact colours more consistently, ensuring that each and every print that was made was an exact match in colour.
What is Pantone Colour of the Year?
Visme share that it was in 2000 that Pantone came out with the Trendsetting Pantone Colour of the year as a marketing and branding tactic that would grab the global creative communities attention. Although the Pantone of the year concept didn’t take off fully until 2007, now everyone eagerly awaits every December when the next colour trend will be announced.
How is the colour of the year picked?
The reason there’s such high anticipation for the Pantone of the year is because of the way the new colour is chosen. Pantone go to great lengths in researching trends in social media, fashion, marketing and even politics and pair the trends with the particular ‘Zeitgeist’ of the time. A Zeitgeist is the term used to describe “the general intellectual, moral, and cultural climate of a era”.
After the last two years of isolation and the complete culture shock that Covid-19 was, Pantone goes on to say about Veri Peri:
‘We are living in transformative times. Veri Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.‘
The way that the colour of the year is picked, gives that particular pantone a pseudo-personality. Because the inspiration is drawn directly from the creative dimension of everyday living and current affairs, pantones are often personified as having specific characteristics that lend to the use of the colour itself.
Looka Share this quote form Pantone: “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.” – Pantone
How can Veri Peri be used in interior design?
House Beautiful say that the use of the fresh while warm tone of Veri Peri, it will bring a sense of playfulness and calm into the home. The calm will come from the careful combination of cool and warm tones that give the visual sense of a warm breeze. The playfulness aspect comes into light in how Veri Peri is incredibly versatile and can be paired with a variety of bright, bold colours.
Here’s a few Veri Peri images we’d recommend for both wallpaper and blinds:
Veri Peri ShimmerImage no. 488642515
Veri Peri Brick TextureImage No. 474750957
Veri Peri Floral DesignImage No. 479278844